{"id":14125,"date":"2024-11-17T12:00:00","date_gmt":"2024-11-17T12:00:00","guid":{"rendered":"https:\/\/www.absidestudio.com\/?p=14125"},"modified":"2025-12-01T10:31:12","modified_gmt":"2025-12-01T10:31:12","slug":"email-marketing-como-hacer-una-buena-newsletter","status":"publish","type":"post","link":"https:\/\/www.absidestudio.com\/en\/email-marketing-como-hacer-una-buena-newsletter\/","title":{"rendered":"EMail marketing: \u00bfC\u00f3mo hacer una buena newsletter?"},"content":{"rendered":"

Cada vez m\u00e1s las newsletters<\/em> se est\u00e1n convirtiendo en una herramienta de marketing obligada<\/strong> para aquellos que buscan que su negocio tenga \u00e9xito. Siempre que est\u00e9n bien dise\u00f1adas y su uso sea razonable, se pueden conseguir grandes cosas con ellas.<\/p>\n\n\n\n

Pero, \u00bfqu\u00e9 es una newsletter?<\/strong><\/h2>\n\n\n\n

Una newsletter<\/strong> es una publicaci\u00f3n digital que se distribuye a trav\u00e9s del correo electr\u00f3nico con diferente periodicidad dependiendo de la estrategia. Las newsletters suelen contener art\u00edculos de inter\u00e9s para los suscriptores. Desde informaci\u00f3n sobre la marca, hasta contenido relacionados con el sector o los gustos del consumidor. <\/p>\n\n\n\n

Suelen incluir tambi\u00e9n alguna oferta o llamamiento al receptor que facilite su interacci\u00f3n con la empresa, conseguir tr\u00e1fico desde la newsletter a la p\u00e1gina web del vendedor es uno de los objetivos principales de este tipo de estrategia.<\/p>\n\n\n\n

Normalmente, las personas que reciben este tipo de publicaciones suelen haber mostrado un inter\u00e9s previo en la marca o producto<\/strong>, puesto que\u00a0 ellos mismo han acepto recibir la informaci\u00f3n.<\/p>\n\n\n\n

\u00bfC\u00f3mo hacer una buena newsletter?<\/strong><\/h2>\n\n\n\n

No basta solo con redactar un contenido y enviarlo: las newsletters deben despertar el inter\u00e9s de tu p\u00fablico y has de gan\u00e1rtelo llamando su atenci\u00f3n. <\/p>\n\n\n\n

El contenido de tu email debe estar pensado y seguir una estrategia. Es importante que trates temas de importancia para tus consumidores potenciales y que despierten su curiosidad.<\/p>\n\n\n\n

Debes ponerte en la piel del lector. Si fueras tu qui\u00e9n recibiera el email sobre tu empresa, \u00bfqu\u00e9 querr\u00edas saber?<\/p>\n\n\n\n

A menudo triunfan las newsletter que tienen un contenido \u00fatil<\/strong>, bien sea sobre como usar un producto o consejos o tutoriales sobre c\u00f3mo hacer algo. Debe ser informaci\u00f3n que merezca la pena ser mencionada, como un acontecimiento de inter\u00e9s en el sector.<\/p>\n\n\n\n

Otro aspecto a tener en cuenta, y de vital importancia, es el momento en el que se env\u00eda. Hay fechas cruciales, como Navidades, rebajas o la \u201cvuelta al cole\u201d donde las campa\u00f1as de marketing tienen mayor \u00e9xito. <\/p>\n\n\n\n

Debes aprovechar esta herramienta para incluir las ofertas o promociones que llamen la atenci\u00f3n de tu receptor. Se trata de una buena forma de generar tr\u00e1fico en la web y despertar el inter\u00e9s de tu p\u00fablico.<\/p>\n\n\n\n

Trata de hacer un contenido personalizado. Si tu herramienta de env\u00edo de correos lo permite, puedes adaptar el contenido a los intereses y preferencias de tus lectores. Es una buena forma de darle lo que les interesa realmente y pon\u00e9rselo m\u00e1s f\u00e1cil.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Turno del dise\u00f1o<\/strong><\/h2>\n\n\n\n

A la hora de ponerte a dise\u00f1ar debes tener en cuenta la tem\u00e1tica de tu marca y qu\u00e9 es lo que m\u00e1s se adapta a ella. Un primer vistazo a tu newsletter puede suponer el \u00e9xito de la estrategia.<\/p>\n\n\n\n

Escoge un dise\u00f1o que sea coherente con la marca y el contenido y mantenlo en el tiempo. Tus clientes van a recordar de forma m\u00e1s sencilla tu mensajes anteriores y esto facilita el recuerdo en pr\u00f3ximas ocasiones.<\/p>\n\n\n\n

Recuerda que una estructura sencilla y f\u00e1cil de seguir (encabezado, cuerpo y pie del email) ser\u00e1 m\u00e1s f\u00e1cilmente reconocible por tus suscriptores. Juega con los contenidos, analiza que es lo que funciona para tu p\u00fablico e inter\u00e9sate en conseguir sus opiniones.<\/p>\n\n\n\n

\u00bfQuieres lanzarte en el mundo del email marketing pero a\u00fan no sabes por d\u00f3nde empezar? \u00a1Tranquil@! En Abside Studio<\/a> podemos ayudarte a ti y a tu marca a crecer en el mundo digital de forma sencilla. <\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Cada vez m\u00e1s las newsletters se est\u00e1n convirtiendo en una herramienta de marketing obligada para aquellos que buscan que su negocio tenga \u00e9xito. Siempre que est\u00e9n bien dise\u00f1adas y su uso sea razonable, se pueden conseguir grandes cosas con ellas. Pero, \u00bfqu\u00e9 es una newsletter? Una newsletter es una publicaci\u00f3n digital que se distribuye a trav\u00e9s del […]<\/p>\n","protected":false},"author":5,"featured_media":14126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nEMail marketing: \u00bfC\u00f3mo hacer una buena newsletter? | Abside Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.absidestudio.com\/en\/email-marketing-como-hacer-una-buena-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMail marketing: \u00bfC\u00f3mo hacer una buena newsletter? | Abside Studio\" \/>\n<meta property=\"og:description\" content=\"Cada vez m\u00e1s las newsletters se est\u00e1n convirtiendo en una herramienta de marketing obligada para aquellos que buscan que su negocio tenga \u00e9xito. 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